Avoid Foreclosure Marketing Materials!

There are three new additions to the Agent Achieve Resource Center regarding Foreclosures: 

1. NEW Consumer Flyer "9 Ways to Avoid Foreclosure" (with and without the CDPE designation) 
2. NEW Virtual Postcard "Avoid Foreclosure" 
3. NEW Letter Template suitable for Print and Email

Have you found them yet? Check out the Document Center in Agent Achieve (Marketing Tab) for more information!)

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Open House Materials!

WOW! Talk about resources! Search "Open" in the Document Center and find: 

1. A Step-By-Step Guide on how to add an Open House event to your listing. 
2. A Sign-In Sheet for your Consumers to sign-in on 
3. A Tent Card asking guests to please sign in
4. A Script-Sheet with tips on what to say at your open house
5. A Survey sheet to report where leads came from
6. And Buyer Informational Pieces on the extended Tax Credit, etc.
7. And Much More!

Enhance your Listings with Open House info and promote on: 

• The Listing Agent's Open Home Directory
• PruCalifornia.com's Open Home Directory

Have you found them yet? Check out the Document Center in Agent Achieve (Marketing Tab) for more information!)

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Prudential's Toolkit CMA Program

Sophisticated CMA Presentations Second to None
Toolkit CMA is an online program that allows you to create valuable comparable market analysis presentations for your prospective buyers or sellers. Impress your clients with professional presentation materials and win business by a landslide!

Toolkit CMA Highlights

• Easy-to-use online program

• No download required! Available with Internet connection

• Create presentations, flyers and emails in minutes!

• Home Selling Proposals

• Property Marketing Flyers

• Homefinding Guides

• Buyer’s Tours

• Contact information and photo on every page!

• Receive confirmation when clients view emailed presentations

• Use the PowerPoint presentation at Listing Appointments

• Save, edit and resend with ease

• Print professional materials on the spot or create a PDF File

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Prudential's Customizeable eCard System 

Savvy CRM Solutions at your eCard Fingertips!
The eCard Program is a user-friendly resource for sending out email campaigns to your clients, prospects and sphere of influence. The eCard Program utilizes a simple 5-step process to help you create, customize and send eCards quickly and efficiently. It’s an innovative way for you to connect with your clients.

eCard Program Highlights

• Over 200 eCards to choose from!

• Customize eCards with personal photos, property photos, website links, virtual tour links, open house maps, property flyer information and more!

• Advanced reporting technology allows you to find out detailed information about who opened the eCard, who clicked a link, who responded and more!

• Save in-progress eCards easily!

• Create and send eCards in minutes as HTML design or Plain Text!

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TrendGRAPHIX Turns Sales Professionals into Market Experts Instantly!

Released in January 2009, this savvy resource allows Prudential California Realty sales professionals to become instant Market Experts! By Transforming MLS data into charts and reports that are easily emailed, printed, or saved for insertion into a flyer, newsletter, powerpoint presentation, or website, TrendGRAPHIX is a valuable CRM tool and a great way to show Market Trends.

Check out some of the promotional materials regarding this New Service: 

• TRENDGRAPHIX Flyer
• TrendGRAPHIX FAQ
• TrendGRAPHIX Step-By-Step Guide

TrendGRAPHIX is integrated with Metrolist MLS and BAREIS MLS. TrendGRAPHIX is not currently available in Merced, Fresno or Tulare Counties.

How are you using TrendGRAPHIX?  Email: marketing@prucalifornia.com 
 

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Rock Stars Training

The Buffini & Company 100 Days to Greatness® program is a 14-week step-by-step training course to support sales professionals to drive personal production and build a long time referral business. Featuring an easy-to-use curriculum, 100 Days to Greatness teaches the fundamentals of lead generation and building relationships with your clients.

100 Days to Greatness Benefits

• A complete Lead Generation Kit
• Jump-start your career with a minimum of one closed and two pending transactions at the end of the first 100 Days!
• Facilitated by Buffini & Company Certified Mentor™ Glenn M. Race
• Mentor guidance & comprehensive course materials
• 100 Days of Marketing Materials
• Daily Action Steps
• Proven Dialogs
• Interactive Role Plays
• Access to a Business Tracking Web Site

Questions? 
Contact: Buffini Certified Mentor™ Glenn M. Race, CRB, CRS, GRI 
Direct: (209) 235-2020 or (209) 996-0269
Email: gmrace@prucalifornia.com
Visit: www.GlennMRace.com

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Personalized Yard Signs - More Leads! More Business! More Agent Promotion!

Prudential California Realty is excited to announce the NEW Personalized Yard Sign System designed to help sales professionals attract more leads, gain more business and promote themselves through the use of personalized yard signs! 

Personalization Benefits

• Potential clients contact YOU before contacting the local Prudential California Realty office!

• Better than a rider! These Personalized Yard Signs provide more places for you to highlight YOUR contact information!

• Eye-catching!

• Durable construction with cost-effective reusability. 

• Receive increased community presence by using Personalized Yard Signs

• Demonstrate career longevity, devotion and professionalism

Questions? For questions regarding Personalized Signs please contact your Office Administrator.

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Press Release Services - Sending Press Releases for Potential Print Media Exposure!

One of the best kept secrets is the in-house Public Relations services! In conjunction with the Marketing Department, the available Public Relations services promote your new Prudential affiliation, your noteworthy achievements and your newsworthy events to local communities and the Real Estate media for possible print media exposure. 

Public Relation Highlights

• Yes, This Service is Free! Prudential is proud of you and all that you accomplish in your real estate career! We make you look good! 

• Easy to Complete Order Forms! 

• Quick Release Times! Prudential understands the importance of releasing newsworthy information in a timely manner. You can count on the Marketing Department to get the word out! 

• Press Releases are written and distributed by skilled Public Relations Professionals. 

• Press Releases are distributed to Prudential affiliates, local newspapers, real estate magazines, online real estate medias and various third party publications. 

• Multiple versions released: Hard Copy, Digital and Online downloads available.

• Prudential will even include your Agent Photo in the release if you have one! 

Questions? 
Contact: The Marketing Dept. Judi Nield, Director of Communications
Direct: (209) 758-3422
Email: pressrelease@prucalifornia.com

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Bulk Mail Services - More Leads! More Business! More Agent Promotion!

Sending Bulk Saves Sales Professionals - Another great resource at Prudential California Realty is the Bulk Mail Services within the Marketing Department. When you mail items using Bulk Mail, you save money and a trip to the Post Office!

Save Money and Send Bulk!
Though sending direct mail pieces First Class has its advantages, sending Third Class, or “bulk” is 
more cost effective. Save more than 30% per piece when you send Bulk! Check out the savings! 

• First Class = $0.42 
• Bulk Mail = $0.26 ($0.16 savings!)

Bulk Mail Guidelines

1. Must have 200 or more pieces to send bulk
2. Must be identical in same size, shape, weight, and paper color
3. Must have the bulk mail stamp in the upper right hand corner
4. Must have a return address in the upper left hand corner 
5. Must be completely sealed with stickers if applicable
6. “or Current Resident” must appear on the addressee label unless there is no address name indicated.

Sample:  
Jane Doe 
or Current Resident 
1234 Main Street 
AnyTown, CA 95350 

7. No Staples
8. No red or green colored paper or envelopes during the holiday season
9. Undeliverable pieces will be discarded by the Post Office. “Return Service Requested” is not 
available through the Prudential Bulk Mail system
10. Must be sorted. Sort: 953, 952, 956-960 and other zip codes. [Fresno: sort 937, 936 and all others]

Deadlines

Bulk Mail submissions are due every Wednesday by 5pm. Turn in bundled bulk mail pieces to the Marketing Department - Attention Cheri Payne, Prudential California Realty, 1101 Sylvan Avenue, Suite A-29, Modesto, CA 95350

Paying for Postage

See the Bulk Mail Order Form in the Document Library to process your order. Payment is due at time of submission. Prudential California Realty accepts: Visa, Mastercard, American Express, Discover and Check. 

Questions? Contact: Cheri Payne, Marketing Assistant, Bulk Mail Specialist
Direct: (209) 758-3168
Email: cpayne@prucalifornia.com

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Client Services Department 
Capturing the eBusiness One Lead at a Time

With Client Services as your Real Estate Conceirge, you are hooked up to some of the largest, most active lead generating websites in real estate.

Client Services eTeam Benefits

• Step-by-Step instructional training to help eAgents through the entire process. Learn how to classify leads, manage leads, generate leads and cultivate leads until they are ready to buy or sell. 

• You get scripts! eTeam Members receive email/phone scripts to encourage client response. Scripts cover pre-qualifying, securing client requests and more!

• Innovative and free cultivating tools to help clients that are not yet ready to buy or sell. Automatic listing notifications and updates, automatic email campaigns, ecards and more!

• eCommerce Support – Client Services is here to help answer your questions! They provide tips on how to increase your sphere, build your business and offer better lead generation management!

• Your photo and contact information on various, lead generating websites for Maximum Exposure!

• Best way to build your business and encourage Repeat Business!|

"Managing yours leads means developing a daily habit or routine to help streamline your day, week, month and life… remember to Categorize, Prioritize and Reorganize for Success!” Cheryl Washington 

Questions? 
Contact: Cheryl Washington, Director of Internet Services 
Direct: (209) 758-3449
Email: cwashington@prucalifornia.com

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What are Prudential Associates saying about the eTeam?

Prudential California Realty is proud to announce that in spite of the downturn of the economy, the number of eTransactions continues to double year after year. 

See what people are saying about Prudential’s eTeam: 

The real estate business has changed. More often than not, the first point of contact between the consumer and real estate agent is the Internet. We have experienced this, and believe in it so strongly that we have put our resources into a full time Internet services division. Being a member of the eTeam elevates you to a higher level of competence and offers a foundation to grow your business. Glenn M. Race, Stockton Team Leader and Director of Career Development. 


Joining the eTeam is one of the best moves I’ve made since joining Prudential California Realty. There are so many buyers looking on the Internet today and every eLead received through Client Services is a hot lead! Stockton eTeam Member


Cheryl Washington’s [Director of Client Service] experience and passion for what she does is helpful in so many ways. Whether it is scripts for emails or phone calls, Cheryl is always positive and encouraging - thinking of new ways to make things better for everyone. Thank you Cheryl – you are a great eTeam leader. Modesto eTeam Member


I am using the eTeam leads to build my business for the future. Last year I closed seven eTeam leads. From those seven leads, I had three refer friends and family to me. From the three referrals, I have closed one (so far). I am seven years in the business and for the first time I feel that I am truly building my future in real estate. Fresno eTeam Member


I had 5 closed transactions through the eTeam in 2008, which not only increased my income significantly it also brought me many more referrals from their friends and family. Turlock eTeam Member


Being part of the eTeam has increased my business dramatically. I’ve been able to maintain a good amount of referrals from past clients derived from the eTeam. The best thing about eTeam is that we’re a group of fun and supportive people. Stockton eTeam Member


Cheryl Washington is always there for support, encouragement and to share her awesome ideas. She is the perfect person in this position and is a huge part of the eTeam success. Fresno eTeam Member 


The eTeam has allowed me to increase my business by being “online” 24/7. Otherwise missed opportunities, you are able to turn into leads. Turlock eTeam Member


Great morale building! The eTeam is a great way for agents to brainstorm ideas and share. Fresno eTeam Member


The eTeam is an excellent way to expand your sphere of influence with a minimal time investment. It is also a good way to supplement or increase your income. Turlock eTeam Member


It’s a great opportunity to start building your own clientele and referral business without the cost of expensive advertising. No other company offers the quality and number of referral leads to their sales professionals! Helen Gardner, Fresno Team Leader


Cheryl Washington is one of the best things about the E-team. She is so supportive and helpful. She really cares about her team and I feel like I have a huge support system on my side because of her. Turlock eTeam Member

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